Ballantines Announced as New Partner for Hyundai A-League
With the Hyundai A-League 2007/08 season fast approaching, Ballantine’s Scotch whisky is delighted to announce a three year deal to be the official spirit partner to the competition.
With the Hyundai A-League 2007/08 season fast approaching, Ballantine-s Scotch whisky is delighted to announce a three year deal to be the official spirit partner to the competition.
“We have been working closely to develop some great initiatives that will help us to deliver a wonderful experience to the fans. Ballantine-s has shown a true commitment to the football community that I-m sure will make this season memorable for both fans and players alike,” he added
Ballantine-s has been a supporter of football in Australia since the inception of the Hyundai A-League, with a partnership with official broadcaster FOX Sports last season proving immensely successful. Today-s announcement to commit further support to Football Federation Australia and the Hyundai A-League shows how much confidence Ballantine-s has in football in this country.
“Ballantine-s shares the passion of the fans, the flair of the players and the heritage of the sport, so it really is a great fit for both parties,” said Pernod Ricard General Manager Marketing - Spirits, James Slack.
“We are very excited to be involved with the A-League and look forward to helping support the tremendous team spirit of football fans around the country,” he added.
In addition to the new Hyundai A-League partnership, Ballantine-s will support the league, players and fans through Fox Sports media segments including the Ballantine-s ‘Play of the Week- and ‘Ballantine-s Trivia Segment,- along with consumer promotions across liquor stores nationally with Ballantine-s and Hyundai A-League merchandise prize packs to be won.