The Asian Cup’s Multicultural Communications Campaign is in the running for a prestigious national award after it made the final of the Australian Multicultural Marketing Awards (AMMA).
The Awards, which will be hosted by Multicultural NSW later this month, recognise vision, leadership and innovation in the multicultural marketing arena.
The 2015 Asian Cup program, which was rolled out in the lead up to the tournament and throughout January, saw over 200 community events held and over 80 Community Ambassadors appointed.
The AFC Asian Cup Australia 2015 Communities Program was instrumental in ensuring the Asian Cup was one of the most successful and inclusive major events ever held in Australia. Almost 383,000 fans attended the 26 matches not involving the Socceroos for an average of 14,727.
The LOC worked with cultural marketing specialists Red Elephant Projects to execute the program.
The Communities Program featured 150 community events across five host cities, 260 community Ambassadors who volunteered thousands of hours, 100 Asian community media supporters who created content, ran advertisements and ticket promotions and 30 ticket sales partners who drove match pre-sales.
“The strength of football in Australia is its ability to engage people of all backgrounds,” Mr Michael Brown, LOC CEO, noted.
Having been shortlisted as a candidate in the AMMA’s the Asian Cup program is also in the running for the SBS Peoples Choice Award.
The winner will be announced at the AMMA Gala Presentation Ceremony at the Sydney Opera House on 12 October 2015.
Visit http://www.sbs.com.au/radio/ammapeopleschoice for more information and to vote for the AFC Asian Cup 2015 Multicultural Communications Campaign